Introduction
Do you want to acquire more patients who trust you immensely?
As a healthcare provider, you are not simply offering a service or product; you are actively participating in someone’s journey towards better health.
If you want to connect with individuals on a personal level to gain their trust, your approach should go beyond traditional marketing tactics.
Healthcare blogging plays a very crucial role in leveraging all marketing platforms for the utmost benefit.
By engaging in SEO blogging, you can tailor your content to the specific needs and interests of your target audience, thereby establishing your credibility as a healthcare provider and fostering a sense of trust and loyalty among your patients.
Why is Healthcare Blogging Important?
Nearly eight out of ten internet users engage with blog posts. According to data from Hubspot, websites equipped with blogs draw in a notable 55% more traffic compared to those lacking this feature.
Here are some points to explain why blogging plays a crucial role in healthcare:
- Blogging is super important in healthcare! It’s a fantastic tool for communication, education, and engaging with patients and the community.
- As a healthcare provider, healthcare blogs aid you by enhancing your online visibility and boosting search engine rankings. Simultaneously, your blog benefits patients by furnishing them with valuable information.
- Blogs are an awesome way to engage with patients by providing them with helpful tips, advice, and guidance on how to live a healthy lifestyle and manage chronic conditions.
3 Reasons You Must Have a Blog for Your Healthcare Website in 2024
- If you want to become a leader in your service.
- If you want to build your brand globally.
- If you want to build a community that trusts you immensely and has strong faith in your service and brand.
Of course, the reasons above are compelling enough to start a health blog to grow your healthcare website and have a strong healthcare marketing strategy, but these are not the only reasons.
Research states, ‘With more people turning to the internet for health information, personal health and illness blogs have become increasingly common. (source)
Relevant, long-form, and valuable content is one of the 3 pillars of content marketing strategies.
Let us unlock the benefits of healthcare blogging.
6 Benefits of Blogging in Healthcare
1) Helps you attract more patients
Healthcare blogging can help your site attract more patients by helping people find you online easily by Generating more warm leads.
In today’s digital age, people seek instant access to information with just a few clicks. Fortunately, this is achievable through writing informative, valuable, and quality blog posts that rank well on search engines like Google.
By providing desired information directly through blog posts, you can effectively meet the needs of your target audience and attract leads to your brand.
Let’s say you want to generate leads through paid ads rather than through blogging initially.
You choose paid ads over blogging because it might seem like a smart move initially due to perceived cost-effectiveness.
Yes, building and maintaining a blog entails investing in various resources such as domain, hosting, content strategy, skilled writers, and SEO. On the other hand, investing in social media ads can quickly spread awareness among potential leads, enticing them to engage with free resources like webinars or ebooks.
According to the data by Healthcare Success, your readers will get converted to warm leads from lukewarm leads.
They may be more inclined to purchase lower-tier products.
And what after that, do you think your warm leads will get convinced to buy your premium products after that?
To truly convince them to invest in premium offerings, you MUST gain their trust up to a level that they feel grateful to have a chance to connect with your inner circle.
Establishing trust through consistent nurturing is the key.
Why do you need to nurture your leads?
It requires a lot of nourishment to convert the warm leads into hot leads.
By slowly and patiently providing them with what they need.
Hot leads buy your premium products happily for the following reasons:
- Hot leads recognize the significance of acquiring knowledge through various online sources such as reading books, attending free webinars, or purchasing basic courses. However, they understand that while this information may be accessible online, it is often fragmented and lacks continuity.
- They know that they need support during the process of transformation and in their journey towards implementing their knowledge.
- Hot leads are aware of the potential for feeling overwhelmed and anxious when consuming repetitive content through various channels. They understand that investing in your premium product can provide a solution, offering a structured and cohesive approach that alleviates the fluctuating emotions associated with disjointed information consumption.
- They know that their medium of continuous reinforcement towards long-term behavioral change to build a positive habit for their health and well-being is YOU.
So if you want to nurture them.
You have to continuously educate them about these facts.
So, relying solely on free webinars and ebooks through paid ads for lead generation has limitations. Accessing these resources often involves login requirements, providing only indirect access to valuable content.
Don’t ditch the paid ads investment but include blogging in your current marketing strategy because paid ads become more effective when the brand is recognised by potential leads.
Some key differences between paid ads and SEO blogging are given in the table below:
| Sign no. | Basis | Paid ads | SEO Blogging |
| 1 | Purpose | To convert warm leads from lukewarm leads with the help of a landing page taking the potential clients to sign up for free webinars, ebooks, and basic courses. | To generate warm and hot leads with valuable and unique blog posts |
| 2 | Type | Inorganic marketing | Organic marketing |
| 3 | Investment | Requires continuous investment to generate traffic. | One-time price for quality blog posts. |
| 4 | Result | Provide quick results. | Ensures sustained growth over time. |
| 5 | Work | As fuel to organic marketing. | As the base of content marketing |
| 6 | Goal | Drive more traffic to your website. | Building Trust and Credibility. |
2) Drives more traffic to the website
Blogging gives you content to share on social media, attracting followers interested in your industry.
When you post your blog content on platforms like Facebook, Twitter, and LinkedIn, it not only drives traffic to your website but also encourages followers to share it further.
Creating valuable content through blogging can help you engage your audience and leverage social media to your advantage.
I have included some easy-to-follow tips at the end of the article that you can follow to attract more traffic by healthcare blogging.
3) Build strong connections with existing patients
If you keep posting valuable content on your blog consistently, addressing the questions and common doubts of your patients and students you will eventually build strong connections with them and it will have many more advantages like
- Increased trust
- Continuous engagement with current patients
- More retentiveness
- More stable and long-term patient acquisition
4) Builds your credibility
Blogging serves as a powerful tool for establishing trust and credibility with your audience, as it allows for deeper engagement and demonstrates expertise in your field, which social media often struggles to achieve.
With a blog, you can nurture leads by providing valuable content consistently, gradually building trust and credibility in your brand and offerings.
5) Comprehensive Marketing Strategy
Integrating blogging into your marketing strategy ensures that you’re not just acquiring leads but also laying the groundwork for your brand’s long-term success, fostering lasting relationships with your audience.
A comprehensive marketing strategy ensures you’re not reliant on any single social media platform. Instead, it leverages each platform to your advantage, helping you build and engage your audience while also growing your email list.
6) More competitive advantage
By not relying solely on any single social media platform for lead generation, you gain a competitive advantage.
Instead of competing in the market, you’re building your market.
This approach allows for business expansion and greater outreach to help more patients overall.
10 Proven Tips to Grow Traffic on Your Website by Blogging
- Build content around common queries of your patients or ideal patients.
- Building content around your patients’ doubts and problems will help them engage more, and they will visit your site frequently.
- Provide a detailed and comprehensive guide to solve patients’ problems and doubts.
- Describe the topic briefly, add extra information, and provide more than what is asked, but according to the patient’s need, that information must be relevant.
- Take the help of experienced health and wellness content writers, ghostwriters, and content marketing strategists to help you plan, research, write, edit, format, and publish the content at the right time.
- Personalize your content, your content should be unique and simple to understand by your desired patients.
- Link your blog to other social media platforms. By providing links to your blog on social media platforms like Instagram, Facebook, Twitter, and Linked In, you could reach out to more people on the internet.
- Build your audience. It’s so important to not depend on social media platforms to build your audience.
- Start an email newsletter and build your audience there, this way you can collect relevant information about your leads and prospective clients and keep it safe with you despite being banned by any social media platforms.
- You can even direct your audience to your app or site and increase your brand’s awareness.
Conclusion
Embracing healthcare blogging brings a lot of benefits, from drawing in patients to establishing credibility and nurturing lasting connections. With tried-and-true strategies, you can expand your online presence and boost patient engagement effectively.
Blogging can indeed be time-consuming, requiring fresh ideas, regular content creation, and technical management. But here’s the good news: you don’t have to invest heavily in content marketing from the start. Simply focus on creating valuable blog posts after setting up your blog. Consider hiring a freelance health content writer to assist you. Ready to explore your options? Click the link (_) to schedule a 101 call, or reach out via email here: shakyawartanisha@gmail.com